Do you have clients who are happy with your service? Do you rely on word of mouth to get you work? Why not combine the two and have your clients sell for you. Incorporate client reviews and testimonials in your advertising, on your website and in your office / retail location. Nothing sells better than the approval of your clients friends. Take the new 5 Guys Burger Joint in the South End of Regina it sells people before they've even had the food....

How do potential clients view the testimonials on your site? Do they consider them legitimate or do they view them with a fair bit of skepticism. Here are a couple quick tips to add some legitimacy to your client reviews and testimonials.

What's your meaning? Is your message clear or is it muddying the water with too many buzz words? Dan Roam's new book "Blah blah blah" for which we are currently working on the animations for his website http://www.danroam.com suggests that you manage your meaning and keep your messages simple and clear.